Butterfly Emergency

2024 announced the lowest butterfly counts on record across the UK.

Dr Richard Fox, Head of Science at Butterfly Conservation, said: “The previous lowest average number of butterflies per Count was nine in 2022, this latest figure is 22% lower than that, which is very disturbing. Not just that, but a third of the species recorded in the Big Butterfly Count have had their worst year on record, and no species had their best. The results are in line with wider evidence that the summer of 2024 has been very poor for butterflies.

“Butterflies are a key indicator species; when they are in trouble we know that the wider environment is in trouble too. Nature is sounding the alarm call. We must act now if we are to turn the tide on these rapid declines and protect species for future generations."

Many factors can effect butterflies and their abundance. The weather, climate change, habitat loss or the overuse of pesticides. We guarantee:

- Our cotton is 100% organic, pesticide free 

- We contribute to conservation and restoration of butterfly habitats

- We aim to be carbon neutral and as sustainable as possible. Reducing our impact on the climate and global warming.